{"title":"Bright Blonde","description":"\u003cp\u003eBrilliance, tone, and care for blonde, highlighted, and silver hair. The \u003cstrong\u003eBright Blonde\u003c\/strong\u003e ritual protects color, restores luminosity, and adds the soft, glassy shine that blonde hair demands.\u003c\/p\u003e\u003ch3\u003eSTEP 1: WASH\u003c\/h3\u003e\u003cp\u003eCleanse with \u003cstrong\u003eShampoo for Beautiful Color\u003c\/strong\u003e, a sulfate-free wash that protects blonde tone.\u003c\/p\u003e\u003ch3\u003eSTEP 2: CONDITION\u003c\/h3\u003e\u003cp\u003eDetangle with \u003cstrong\u003eConditioner for Beautiful Color\u003c\/strong\u003e, locking in shine and softness.\u003c\/p\u003e\u003ch3\u003eSTEP 3: PROTECT \u0026amp; TREAT\u003c\/h3\u003e\u003cp\u003eOn damp hair, apply \u003cstrong\u003eEssential Priming Serum\u003c\/strong\u003e as a heat-styling primer with anti-fade tech. Weekly, deep-treat with \u003cstrong\u003eRadiance \u0026amp; Repair Treatment\u003c\/strong\u003e for damaged blonde hair.\u003c\/p\u003e","products":[{"product_id":"bright-blonde-radiance-repair-treatment","title":"Bright Blonde Radiance \u0026 Repair Treatment","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStay bright with our restorative silkening treatment specially formulated for blondes. This supercharged concentrate instantly tones with violet pigments to eliminate brassiness and brighten strands. Formulated with a blend of rich oils and lavender extract, hair is left repaired, nourished and ultra-soft.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly tones brassiness and brightens strands\u003c\/li\u003e\n\u003cli\u003eIncreases elasticity and softens dry, brittle hair\u003c\/li\u003e\n\u003cli\u003eTreats existing damage and helps prevent future damage\u003c\/li\u003e\n\u003cli\u003eNourishes, hydrates, and adds shine\u003c\/li\u003e\n\u003cli\u003eNow with 13x more toning pigment\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"swiper-wrapper\" id=\"swiper-wrapper-451d8fb4610cf3f89\" aria-live=\"polite\"\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"1 \/ 6\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003ePure Violet Pigment\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eInstantly removes brassiness and yellow tones from blonde, highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-prev\" role=\"group\" aria-label=\"2 \/ 6\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eBrightening Complex\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eLemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" role=\"group\" aria-label=\"3 \/ 6\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eRestorative Protein and Pea Extract\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eTarget damaged strands, restore softness and elasticity, and seal split ends for healthier looking hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-next\" role=\"group\" aria-label=\"4 \/ 6\" data-swiper-slide-index=\"3\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eLavender Extract\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eHelps nourish damaged and brittle hair while conditioning and adding shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"5 \/ 6\" data-swiper-slide-index=\"4\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eMoringa, Olive, and Coconut Oil\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eTreat the hair shaft to provide damage repair and deep hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"6 \/ 6\" data-swiper-slide-index=\"5\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eBlend of Artichoke and Rosemary Leaf Extracts\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eStrengthens hair to prevent future damage from brushing, styling and the elements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"swiper-nav-button swiper-nav-button--prev\" type=\"button\" name=\"previous\" aria-label=\"Previous slide\" aria-controls=\"swiper-wrapper-451d8fb4610cf3f89\" tabindex=\"0\"\u003e\u003csvg viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" role=\"presentation\" class=\"icon icon-arrow-left\" fill=\"none\"\u003e\u003cpath d=\"m16.5 2-11.5 10 11.5 10\" stroke=\"currentColor\" stroke-width=\"1.75\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cbutton class=\"swiper-nav-button swiper-nav-button--next\" type=\"button\" name=\"next\" aria-label=\"Next slide\" aria-controls=\"swiper-wrapper-451d8fb4610cf3f89\" tabindex=\"0\"\u003e\u003csvg viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" role=\"presentation\" class=\"icon icon-arrow-right\" fill=\"none\"\u003e\u003cpath d=\"M7.5 22L19 12L7.5 2\" stroke=\"currentColor\" stroke-width=\"1.75\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cspan class=\"swiper-notification\" aria-live=\"assertive\" aria-atomic=\"true\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":51346172444992,"sku":null,"price":64.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/BBTREAT1.webp?v=1765533459"},{"product_id":"bright-blonde-shampoo-for-beautiful-color","title":"Bright Blonde Shampoo for Beautiful Color","description":"\u003cp\u003eImmediately illuminate blonde and silver hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, lit from within.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses\u003c\/li\u003e\n\u003cli\u003eVisibly brightens and eliminates brassiness\u003c\/li\u003e\n\u003cli\u003eCan be used daily to brighten and tone blonde hair\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOribe Signature Complex\u003c\/strong\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-prev\" role=\"group\" aria-label=\"1 \/ 6\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eWatermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" role=\"group\" aria-label=\"2 \/ 6\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003ePure Violet and Reflective Pearlized Pigments\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eCorrect brassiness, tone highlights and impart luminescent brightness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":51346175394112,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/BBS1.webp?v=1765533573"},{"product_id":"bright-blonde-conditioner-for-beautiful-color","title":"Bright Blonde Conditioner for Beautiful Color","description":"\u003cp\u003eRestore brightness and shine to blonde hair. This deeply nourishing violet conditioner corrects brassiness and yellow tones while imparting strength, softness and sheen for hair that is truly enlightened.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizes and restores elasticity\u003c\/li\u003e\n\u003cli\u003eEasily detangles to help prevent breakage\u003c\/li\u003e\n\u003cli\u003eVisibly brightens and eliminates brassiness\u003c\/li\u003e\n\u003cli\u003eCan be used daily to brighten and tone blonde hair\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"1 \/ 7\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eBrightening Complex\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eLemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"2 \/ 7\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eOribe Signature Complex\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eWatermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-prev\" role=\"group\" aria-label=\"3 \/ 7\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003ePure Violet Pigment\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eInstantly removes brassiness and yellow tones from blonde, highlighted hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" role=\"group\" aria-label=\"4 \/ 7\" data-swiper-slide-index=\"3\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eLavender Extract\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eHelps nourish damaged and brittle hair while conditioning and adding shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":51346180309312,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/BBCON1.webp?v=1765533754"},{"product_id":"bright-blonde-essential-priming-serum","title":"Bright Blonde Essential Priming Serum","description":"\u003cp\u003eAn essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrightens, tones and eliminates brassiness\u003c\/li\u003e\n\u003cli\u003eProvides 450°F heat protection\u003c\/li\u003e\n\u003cli\u003eHelps to repair and strengthen over-processed, brittle hair\u003c\/li\u003e\n\u003cli\u003eReplenishes lost moisture to hydrate and restore softness to dry hair\u003c\/li\u003e\n\u003cli\u003eSmoothes the cuticle and helps to improve elasticity\u003c\/li\u003e\n\u003cli\u003eEnhances vibrancy for healthier looking hair\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"1 \/ 7\" data-swiper-slide-index=\"0\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eOribe Signature Complex\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eWatermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide\" role=\"group\" aria-label=\"2 \/ 7\" data-swiper-slide-index=\"1\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eViolet and Reflective Pearlized Pigments\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eCorrect brassiness, tone highlights and impart luminescent brightness and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-prev\" role=\"group\" aria-label=\"3 \/ 7\" data-swiper-slide-index=\"2\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eBrightening Complex\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eLemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"swiper-slide swiper-slide-active\" role=\"group\" aria-label=\"4 \/ 7\" data-swiper-slide-index=\"3\"\u003e\n\u003cdiv class=\"ingredient-card\"\u003e\n\u003ch3 class=\"ingredient-card-title typography-heading typography-heading--3 typography-heading--3-italic\"\u003eSodium Hyaluronate\u003c\/h3\u003e\n\u003cp class=\"ingredient-card-description typography-body typography-body--2\"\u003eAbsorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":51346198823232,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/BBPRI1.webp?v=1765534402"},{"product_id":"bright-blonde-brilliance-quartet","title":"Bright Blonde Brilliance Quartet","description":"\u003cp\u003eThe complete Bright Blonde ritual — engineered for blonde, highlighted, gray, and color-treated hair. Four products that protect tone, restore brilliance, and add the soft, glassy shine that blonde hair demands.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright Blonde Shampoo for Beautiful Color (250ml)\u003c\/strong\u003e — Sulfate-free wash that protects blonde tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright Blonde Conditioner for Beautiful Color (200ml)\u003c\/strong\u003e — Detangles and locks in shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright Blonde Essential Priming Serum (160ml)\u003c\/strong\u003e — Heat-styling primer with anti-fade tech.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright Blonde Radiance \u0026amp; Repair Treatment (50ml)\u003c\/strong\u003e — Weekly treatment for damaged blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWash → condition → on damp hair: Priming Serum → 1× weekly: Radiance \u0026amp; Repair as a leave-in mask.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBundle price $178 (save $31 versus components separately).\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAuthentic, authorized retail product.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":52876034310464,"sku":"CER-BUN-OBB-BRIL","price":178.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/401522-4_jpg_ac15824f-d6eb-46ff-8d26-4a383dcaac9d.webp?v=1785228606"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/collections\/BB_PLPHeader_Desktop.jpg?v=1785229157","url":"https:\/\/www.willwyattconcept.com\/collections\/bright-blonde\/concern-color-blonde.oembed","provider":"WILL WYATT CONCEPT","version":"1.0","type":"link"}