{"title":"Discipline","description":"\u003cp\u003eEnd the frizz war. The \u003cstrong\u003eDiscipline\u003c\/strong\u003e ritual smooths, controls humidity, and delivers salon-finish polish for thick, unruly, or rebellious hair.\u003c\/p\u003e\u003ch3\u003eSTEP 1: SMOOTH\u003c\/h3\u003e\u003cp\u003eCleanse with \u003cstrong\u003eBain Fluidealiste\u003c\/strong\u003e, a smoothing shampoo that tames frizz from the wash.\u003c\/p\u003e\u003ch3\u003eSTEP 2: DISCIPLINE\u003c\/h3\u003e\u003cp\u003eFollow with \u003cstrong\u003eFondant Fluidealiste\u003c\/strong\u003e conditioner, sealing the cuticle for sleek, controlled lengths.\u003c\/p\u003e\u003ch3\u003eSTEP 3: TREAT\u003c\/h3\u003e\u003cp\u003eOnce weekly, mask with the iconic \u003cstrong\u003eMaskeratine\u003c\/strong\u003e for deep anti-frizz reset. Before heat styling, layer \u003cstrong\u003eFluidissime Thermique\u003c\/strong\u003e for humidity protection up to 97%.\u003c\/p\u003e","products":[{"product_id":"keratine-thermique-blow-dry-primer","title":"Keratine Thermique Blow Dry Primer","description":"\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eTaming milk that instantly smooths away frizzy hair \u0026amp; protects the hair fiber.\u003cbr\u003eProduct Benefits\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eReduces hair breakage. Smooths frizzy hair and flyaways. Protects against humidity. Heat-protectant with 450°F thermo-protection.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633545752896,"sku":"SQ8676794","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-discipline-keratine-thermique-hair-serum.jpg?v=1716131497"},{"product_id":"bain-olo-relax-shampoo","title":"Bain Oléo-Relax Shampoo","description":"\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eMoisturizes voluminous hair to become more supple and easier to style. Reduces tangling of frizzy hair. Improves manageability of frizz-prone hair.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633617383744,"sku":"SQ7584111","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-discipline-bain-oleo-relax-shampoo.jpg?v=1716131927"},{"product_id":"fondant-fluidealiste-conditioner","title":"Fondant Fluidealiste Conditioner","description":"\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eDelivers soft hair. Creates smooth hair. Illuminates shiny hair.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633618465088,"sku":"SQ2134331","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-discipline-fondant-fluidealiste-unruly-hair-conditioner.jpg?v=1716131933"},{"product_id":"maskeratine-hair-mask","title":"Maskeratine Hair Mask","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eHeat protectant prevents blow dry damage. Creates soft hair. Smooths frizzy hair and flyaways.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633619611968,"sku":"SQ8343909","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-discipline-maskeratine-hair-masque.jpg?v=1716131938"},{"product_id":"discipline-bain-fluidealiste-shampoo","title":"Discipline Bain Fluidealiste Shampoo","description":"\u003cp\u003eExperience the transformative power of Kérastase's Discipline Bain Fluidealiste Shampoo, available at Will Wyatt Concept. This salon-authentic, smoothing shampoo effectively controls frizz while leaving hair irresistibly soft and manageable. Perfect for those seeking sleek, polished hair with a luxurious touch.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eSulfate-free shampoo for smoothing frizzy hair leaving soft healthy hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eSulfate free. Transforms frizzy hair into soft, smooth hair. Delivers optimal hair nourishment.\u003c\/p\u003e\n\u003cp\u003eRestores the hair fiber’s uniformity, provides manageability and anti-frizz protection.\u003c\/p\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__description\"\u003eCreates soft, smooth hair and easy to detangle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and confidence in your authentic, salon-quality haircare with Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876032540992,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Kerastase_Discipline_Bain_Fluidealiste_Shampoo.webp?v=1785228577"},{"product_id":"discipline-fluidissime-thermique-heat-protecting-spray","title":"Discipline Fluidissime Thermique Heat Protecting Spray","description":"\u003cp\u003eDiscover the Kérastase Discipline Fluidissime Thermique from Will Wyatt Concept, a salon-authentic heat protectant designed to tame frizz and add shine to your hair. This luxurious spray offers superior thermal protection up to 450°F, ensuring smooth, manageable results with every blow-dry. Experience the power of Kérastase’s advanced formulas for salon-quality hair at home.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eAnti-frizz spray \u0026amp; blow dry heat protectant for smoothing frizzy hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eAnti-frizz protection for up to 72 hours. Heat protectant with 450°F thermo-protection. Illuminates shiny hair.\u003c\/p\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__description\"\u003eRestores the hair fiber’s uniformity, provides manageability and anti-frizz protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__description\"\u003eThermo-protective properties for protecting strands from the high temperatures of heat styling tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and guaranteed authentic products with Will Wyatt Concept for your luxury haircare routine.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876032573760,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Kerastase_Discipline_Fluidissime_AntiFrizz_Spray.webp?v=1785228578"},{"product_id":"discipline-masque-oleo-relax-hair-mask","title":"Discipline Masque Oleo Relax Hair Mask","description":"\u003cp\u003eExperience the luxurious repair and deep nourishment provided by Kérastase's Discipline Masque Oleo Relax, now available at Will Wyatt Concept. This salon-authentic, leave-in hair mask is designed to tame frizz and restore softness, offering you sleek, manageable hair with every use. Trust in the 100% authentic Kérastase formula to elevate your haircare routine and enjoy the benefits of professional-quality results at home.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eDeep nourishing hair mask with Coconut Oil \u0026amp; heat protectant for frizzy hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eMoisturizes dry hair. Delivers sleek, shiny hair. Suppresses unwanted hair volume. Transforms frizzy hair into soft, smooth hair.\u003c\/p\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__description\"\u003eExtracted oil from the Shorea robusta seed provides hair with softness and a homogenous touch, as well as resistance to hair breakage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__description\"\u003eHydrates dry hair, prevents hair breakage and split ends and leaves it durably nourished and supple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__description\"\u003eThis moisturizing oil is highly concentrated in Vitamin C creating a protective barrier that keeps the hair from becoming dehydrated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and be assured of 100% authentic, salon-quality products with Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876032606528,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-discipline-masque-oleo-relax-hair-mask.webp?v=1785228579"},{"product_id":"discipline-smooth-trio","title":"Discipline Smooth Trio","description":"\u003cp\u003eEnd the frizz war. Three Discipline essentials that smooth, control humidity, and deliver salon-finish polish for thick, unruly, or rebellious hair.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBain Fluidealiste Smoothing Shampoo (250ml)\u003c\/strong\u003e — Tames frizz at the wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFondant Fluidealiste Smoothing Conditioner (200ml)\u003c\/strong\u003e — Disciplines lengths and seals the cuticle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaskeratine Smoothing Mask (200ml)\u003c\/strong\u003e — Iconic anti-frizz mask for weekly resets.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWash → condition → 1× weekly: Maskeratine for 5 min for full polish.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBundle price $139 (save $25 versus buying components separately).\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAuthentic, authorized retail product.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876034179392,"sku":"CER-BUN-DI-SMOOTH","price":139.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-discipline-masque-oleo-relax-hair-mask_339bfb93-7c12-4e1a-b8a0-3bd130068910.webp?v=1785228601"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/collections\/discipline-clp.jpg?v=1785229144","url":"https:\/\/www.willwyattconcept.com\/collections\/discipline\/type-masque.oembed","provider":"WILL WYATT CONCEPT","version":"1.0","type":"link"}