{"title":"Eternal Curls","description":"\u003cp\u003eDefined, hydrated, frizz-free curls. The \u003cstrong\u003eEternal Curls\u003c\/strong\u003e ritual is engineered for curls, coils, and waves — no crunch, no flaking, all bounce.\u003c\/p\u003e\u003ch3\u003eSTEP 1: CLEANSE\u003c\/h3\u003e\u003cp\u003eWash with \u003cstrong\u003eEternal Curls Moisturizing Shampoo\u003c\/strong\u003e, a gentle sulfate-free cleanse for curls.\u003c\/p\u003e\u003ch3\u003eSTEP 2: CONDITION\u003c\/h3\u003e\u003cp\u003eDetangle with \u003cstrong\u003eEternal Curls Intense Conditioner\u003c\/strong\u003e, deep hydration for slip and softness.\u003c\/p\u003e\u003ch3\u003eSTEP 3: DEFINE\u003c\/h3\u003e\u003cp\u003eOnce weekly, deep-treat with \u003cstrong\u003eEternal Curls Deep Treatment Masque\u003c\/strong\u003e for 10 minutes. On damp hair, layer \u003cstrong\u003eCurl Gelée\u003c\/strong\u003e for shine and definition or \u003cstrong\u003eCurl Shaping Mousse\u003c\/strong\u003e for hold.\u003c\/p\u003e","products":[{"product_id":"eternal-curls-moisturizing-shampoo","title":"Eternal Curls Moisturizing Shampoo","description":"\u003cp\u003eDiscover the hydrating power of Oribe's Eternal Curls Moisturizing Shampoo, available at Will Wyatt Concept. This luxurious, salon-authentic formula is designed to provide curl-conscious hair with deep moisture and shine, ensuring your curls stay vibrant, soft, and well-nourished. Experience the difference with 100% authentic, high-performance haircare tailored for curly and coily textures.\u003c\/p\u003e\n\u003cp\u003eGently cleanse while adding hydration. Curly, coily hair gets instant moisture gratification, leaving it smooth, sleek and nourished. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA nourishing cleanser that adds intense moisture\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth, sleek, and polished\u003c\/li\u003e\n\u003cli\u003eImproves manageability for curly, coily, and thick hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and guaranteed authentic products with Will Wyatt Concept—your destination for luxury, salon-quality haircare.\u003c\/em\u003e\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":52876026773824,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/402691-0_jpg.webp?v=1785228554"},{"product_id":"eternal-curls-cleansing-creme","title":"Eternal Curls Cleansing Crème","description":"\u003cp\u003eDiscover the luxurious cleansing experience with Oribe's Eternal Curls Cleansing Crème, available at Will Wyatt Concept. This salon-authentic, non-foaming hair cleanser is designed to energize curls while protecting color and enhancing moisture, making it ideal for curly, coily, or thick hair in need of gentle yet effective cleansing.\u003c\/p\u003e\n\u003cp\u003eCleanse without getting into a lather. This non-foaming conditioning formula is rich in purifying oils, citrus fruit extracts and refreshing water-mint essence to gently clean strands and energize the scalp while protecting color, calming frizz and restoring moisture. For those with curly, coily or thick hair in need of intense moisture and strength. 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This salon-authentic, deep-conditioning treatment is designed to restore and revitalize curly, coily, and thick hair, providing intense moisture and repair for a sleek, manageable look. Experience the difference of 100% authentic, professional-grade haircare that enhances your natural curl pattern and leaves your hair irresistibly soft and shiny.\u003c\/p\u003e\n\u003cp\u003eThis deeper-than-deep conditioner instantly and intensely treats curly, coily and thick locks for damage repair and effortless detangling. Hair becomes ultra-soft, ultra-silky and smoother than ever. Now that's intense. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLeaves hair ultra-soft, shiny, smooth and sleek\u003c\/li\u003e\n\u003cli\u003eDeeply conditions and adds an intense moisture\u003c\/li\u003e\n\u003cli\u003eNourishes and repairs damage caused by thermal and chemical processing and the drying, damaging and color-depleting effects of the environment\u003c\/li\u003e\n\u003cli\u003eDetangles, fortifies and strengthens\u003c\/li\u003e\n\u003cli\u003eFights and prevents frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and confidence in your purchase with our authentic guarantee.\u003c\/em\u003e\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":52876026839360,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/402697-0_jpg.webp?v=1785228556"},{"product_id":"eternal-curls-deep-treatment-masque","title":"Eternal Curls Deep Treatment Masque","description":"\u003cp\u003eDiscover the luxurious hydration of Oribe's Eternal Curls Deep Treatment Masque, available exclusively at Will Wyatt Concept. This salon-authentic, deeply nourishing masque is designed to restore moisture, enhance curl definition, and strengthen your natural curls, leaving them silky and resilient. Experience the premium quality of Kérastase and Oribe products, with the assurance of 100% authentic salon-grade formulations.\u003c\/p\u003e\n\u003cp\u003eTreat your curls right. Our ultimate moisturizing masque, with coconut and almond oils, quenches thirsty curls and prevents breakage while repairing damage. Hair is left silky, hydrated and healthier than ever. For those with curly, coily or thick hair in need of intense moisture and strength. Curl Types: 2-4.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps prevent breakage\u003c\/li\u003e\n\u003cli\u003eSeals the cuticle to repair damage and split ends\u003c\/li\u003e\n\u003cli\u003eDeeply conditions to detangle and restore elasticity\u003c\/li\u003e\n\u003cli\u003eIntensely hydrates to smooth, soften and help fight frizz\u003c\/li\u003e\n\u003cli\u003eSilicone-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping on all orders and shop with confidence knowing you're purchasing 100% authentic, salon-quality products from Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"Default Title","offer_id":52876026872128,"sku":null,"price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/402702-0_jpg.webp?v=1785228557"},{"product_id":"eternal-curls-polish-and-protect-oil","title":"Eternal Curls Polish \u0026 Protect Oil","description":"\u003cp\u003eDiscover the Oribe Eternal Curls Polish \u0026amp; Protect Oil, available at Will Wyatt Concept — a luxurious, salon-authentic treatment designed to enhance and safeguard your natural curls. This lightweight oil offers deep nourishment and a radiant shine, helping you achieve beautifully defined, frizz-free curls with every use. Experience the benefits of a 100% authentic, professional-grade product that elevates your haircare routine.\u003c\/p\u003e\n\u003cp\u003eIndulge curls and coils with a curated blend of 17 deeply nourishing and silkening botanical oils including castor seed, apricot, and coconut. Rich in antioxidants and essential fatty acids, this protective elixir locks in moisture while softening and smoothing for polished shine. 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