{"title":"Genesis","description":"\u003cp\u003eFor hair that's breaking, shedding, or weak. The \u003cstrong\u003eGenesis\u003c\/strong\u003e ritual fortifies the fiber, reduces breakage by up to 84%, and brings density back.\u003c\/p\u003e\u003ch3\u003eSTEP 1: STRENGTHEN\u003c\/h3\u003e\u003cp\u003eCleanse with \u003cstrong\u003eBain Nutri-Fortifiant\u003c\/strong\u003e, strengthening dry, weakened hair from the wash.\u003c\/p\u003e\u003ch3\u003eSTEP 2: REINFORCE\u003c\/h3\u003e\u003cp\u003eFollow with \u003cstrong\u003eFondant Renforçateur\u003c\/strong\u003e, a fortifying conditioner that detangles fragile lengths.\u003c\/p\u003e\u003ch3\u003eSTEP 3: TREAT\u003c\/h3\u003e\u003cp\u003eOnce weekly, deep-treat with \u003cstrong\u003eMasque Reconstituant\u003c\/strong\u003e. Before heat styling, layer \u003cstrong\u003eDefense Thermique\u003c\/strong\u003e heat-protecting spray.\u003c\/p\u003e","products":[{"product_id":"bain-nutri-fortifiant-shampoo","title":"Bain Nutri-Fortifiant Shampoo","description":"\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eGently cleanses scalp \u0026amp; hair while adding moisture. Provides intense nourishment and gently detangles hair. Prevents risk of hair-fall due to breakage from brushing. \u003cbr\u003e92% less hair fall due to breakage from brushing*. 65% more smooth\/conditioned\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633578619200,"sku":"SQ3777768","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/genesis-bain-nutri-fortifiant-shampoo-for-hair-fall.jpg?v=1716131689"},{"product_id":"bain-hydra-fortifiant-shampoo","title":"Bain Hydra-Fortifiant Shampoo","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eSilicone-free. Gently removes sebum \u0026amp; pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Awarded by Glamour.com \"\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633579110720,"sku":"SQ8484972","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-genesis-bain-hydra-fortifiant-shampoo.jpg?v=1716131695"},{"product_id":"fondant-renforateur-conditioner","title":"Fondant Renforçateur Conditioner","description":"\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eSilicone-free. Sulfate-free. Featuring anti-breakage action \u0026amp; fiber fortification. Lightweight. Provides immediate strength and softness. Provides moisture and shine. Detangles and adds body. 97% less hair fall due to breakage from brushing.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633579635008,"sku":"SQ3086048","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Kerastase-Genesis-_Fondant-Renforcateur-200ml-Conditioner-for-Weakened-Hair.jpg?v=1716131700"},{"product_id":"masque-reconstituant-hair-mask","title":"Masque Reconstituant Hair Mask","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eProvides intense nourishment \u0026amp; hydration. Smooths \u0026amp; detangles. Fortifies against breakage. 99% less hair fall due to breakage from brushing*. 89% more smooth\/conditioned\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633580224832,"sku":"SQ4907952","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/genesis-masque-reconstituant-hair-mask-for-hair-fall.jpg?v=1716131706"},{"product_id":"defense-thermique-blow-dry-primer","title":"Defense Thermique Blow Dry Primer","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eSulfate-free. Detangles and hydrates without frizz. 24H protection against frizz even in high conditions of humidity. Protects hair from blow-dry heat. Helps to prevent split ends. Leaves hair shiny and silky. 99% less hair fall due to breakage from brushing*. 88% more smooth\/conditioned\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633582518592,"sku":"SQ3964092","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-genesis-defense-thermique-blow-dry-primer.jpg?v=1716131711"},{"product_id":"genesis-serum-fortifiant-hair-serum","title":"Genesis Serum Fortifiant Hair Serum","description":"\u003cp\u003eDiscover the luxury of Kérastase's Genesis Serum Fortifiant, available exclusively at Will Wyatt Concept. This salon-authentic, fortifying hair serum is designed to strengthen weakened strands and reduce hair fall caused by breakage from brushing, helping you achieve healthier, more resilient hair with each use. Experience the power of professional-grade hair care with our 100% authentic Kérastase products, now available with free U.S. shipping.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eDaily fortifying serum for weakened hair that is prone to falling due to breakage from brushing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThe Genesis collection is professionally formulated to strengthen hair \u0026amp; reduce hair breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"h-font-tertiary\"\u003e97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*\u003cbr\u003e+89% MORE NOURISHED HAIR**\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eGenesis Serum Fortifiant Hair Serum by Kérastase is a \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003esilicone-free hair and scalp serum\u003c\/span\u003e\u003cspan\u003e — with a lightweight texture—that delivers intensely fortifying care to reduce breakage and strengthen weak hair.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping on all orders and shop with confidence knowing our products are 100% authentic salon-grade formulations.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876032737600,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/KER_GENESIS_2023_PACKSHOT_US_SERUM_FORTIFIANT_3474636858002.webp?v=1785228581"},{"product_id":"genesis-bain-hydra-fortifant","title":"Genesis Bain Hydra-Fortifant","description":"\u003cp\u003eExperience the transformative power of Kérastase's Genesis Serum Fortifiant, exclusively available through Will Wyatt Concept. This salon-authentic hair serum is expertly designed to strengthen fragile, thinning hair and reduce hair fall due to breakage, promoting healthier, more resilient hair with every use. Discover the luxury of authentic Kérastase products and enjoy free U.S. shipping on your order.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eDelicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eThe Genesis collection is professionally formulated to strengthen hair \u0026amp; reduce hair breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"h-font-tertiary\"\u003e97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*\u003cbr\u003e+89% MORE NOURISHED HAIR**\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eGenesis Bain Hydra-Fortifiant Shampoo by Kérastase is a daily shampoo that \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003egently cleanses\u003c\/span\u003e\u003cspan\u003e, removing scalp buildup and strengthening weak, fragile hair with intensely fortifying care.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping on all authentic Kérastase products at Will Wyatt Concept—your source for luxury, salon-quality haircare.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"250ml","offer_id":52876032770368,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true},{"title":"500ml","offer_id":52876032803136,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-genesis-bain-hydra-fortifiant-shampoo-main-1.webp?v=1785228582"},{"product_id":"genesis-defense-thermique-heat-protecting-spray","title":"Genesis Defense Thermique Heat Protecting Spray","description":"\u003cp\u003eDiscover the superior protection and strength provided by Kérastase’s Genesis Defense Thermique Heat Protecting Spray, available at Will Wyatt Concept. This salon-authentic, lightweight leave-in spray shields your hair from heat styling damage while reducing breakage, ensuring healthier, more resilient hair with every use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eLightweight leave-in spray to strengthen, heat protect, and prevent breakage for weakened hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eThe Genesis collection is professionally formulated to strengthen hair \u0026amp; reduce hair breakage.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"h-font-tertiary\"\u003e97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*\u003cbr\u003e+89% MORE NOURISHED HAIR**\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eGenesis Defense Thermique Heat Protecting Spray by Kérastase is a \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003eheat-protectant leave-in spray\u003c\/span\u003e\u003cspan\u003e that strengthens hair and helps to prevent split ends, while providing up to 24 hours of frizz protection.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003eIntense fortifying hair mask for weakened hair that is prone to falling due to breakage from brushing. For weekly use.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping on all orders and shop with confidence knowing you’re purchasing 100% authentic, salon-quality products from Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876032835904,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-genesis-defense-thermique-blow-dry-primer-main-1.webp?v=1785228583"},{"product_id":"genesis-homme-bain-de-masse-epaississant-shampoo","title":"Genesis Homme Bain de Masse Epaississant Shampoo","description":"\u003cp\u003eDiscover the power of Kérastase's Genesis Homme Bain de Masse, available at Will Wyatt Concept. This salon-authentic thickening shampoo for men revitalizes weakened, thinning hair by promoting density and strength, giving you a fuller, healthier look with every wash. Experience the luxury of 100% authentic Kérastase products designed for superior hair care.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eThickening shampoo system for men. Ideal for weakened hair that is prone to thinning. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis thickening shampoo system for men cleanses scalp and hair to remove excess impurities, dirt, and oil from weakened hair that is prone to thinning. Formulated with Creatine and Ginger Root for added strength, Bain De Masse shampoo makes hair 85% stronger*. This thickening shampoo provides instant thickening hair action**, and for added volume and texture, use together with the Cire D’épaisseur Texturisante Wax Pomade.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAward Winner\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Cleanses scalp \u0026amp; hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Instantly thickens hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Strengthens weakened fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Provides volume \u0026amp; texture\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e85%\u003c\/b\u003e\u003cspan\u003e Stronger Hair*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping on all orders and shop with confidence knowing your products are 100% authentic with Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876033065280,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Kerastase-Genesis-Homme-Bain-De-Masse-Epaississant-Shampoo-Texture.webp?v=1785228583"},{"product_id":"genesis-homme-bain-de-force-quotidien-shampoo","title":"Genesis Homme Bain de Force Quotidien Shampoo","description":"\u003cp\u003eDiscover the power of Kérastase's Genesis Homme Bain de Force Quotidien, available at Will Wyatt Concept. This salon-authentic shampoo is designed to strengthen weakened hair and promote a healthier scalp, offering a luxurious solution for men seeking thicker, more resilient hair. Experience the benefits of this 100% authentic Kérastase product and elevate your haircare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eDeep cleansing \u0026amp; strengthening shampoo for men. Ideal for weakened hair that is prone to thinning. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-hydration-douceur-shampoo\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/bain-hydration-douceur-shampoo.html\" data-analytics='{\"label\":\"curl manifesto bain hydratation douceur shampoo::3474636968688\"}' data-component-id=\"l_u35a1pjnvka\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis deep cleansing shampoo for men purifies scalp and hair with a cooling sensation to remove impurities, dirt, and oil while strengthening weakened hair that is prone to thinning. 92% of consumers agree that Bain De Force shampoo leaves the scalp feeling deeply cleansed* and 80% of consumers agree that their hair feels stronger*. Bain De Force shampoo is formulated with Creatine and Ginger Root to strengthen hair fibers.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Deeply cleanses scalp, hair and beard\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Strengthens weakened fibers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Gives a cooling sensation\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e92%\u003c\/b\u003e\u003cspan\u003e agree scalp feels deeply cleansed*\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e80%\u003c\/b\u003e\u003cspan\u003e agree hair feels strong*\u003c\/span\u003e\u003cbr\u003e\u003cb\u003e90%\u003c\/b\u003e\u003cspan\u003e agree hair looks hydrated*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and shop with confidence knowing you are purchasing 100% authentic, salon-quality products from Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876033130816,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-genesis-homme-bain-de-force-quotidien-PDP.webp?v=1785228584"},{"product_id":"genesis-anti-breakage-trio","title":"Genesis Anti-Breakage Trio","description":"\u003cp\u003eFor hair that's breaking, shedding, or weak. Three Genesis essentials that fortify the fiber, reduce breakage, and bring back density.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBain Nutri-Fortifiant Shampoo (250ml)\u003c\/strong\u003e — Strengthens dry, weakened hair from the wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFondant Renforçateur Conditioner (200ml)\u003c\/strong\u003e — Reinforces and detangles fragile lengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMasque Reconstituant Hair Mask (200ml)\u003c\/strong\u003e — Weekly fortifying treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWash → condition → 1× weekly: Masque Reconstituant for 5 min.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBundle price $139 (save $25 versus buying components separately).\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAuthentic, authorized retail product.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876033655104,"sku":"CER-BUN-GE-STRENGTH","price":139.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-genesis-defense-thermique-blow-dry-primer-main-1_c4d732a5-43d7-493b-8be7-2ff3b649d45a.webp?v=1785228598"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/collections\/KER_CLP_25_GENESIS_V1_US_MULTIPLE_EAN_3000x600__VI.jpg?v=1785229147","url":"https:\/\/www.willwyattconcept.com\/collections\/genesis\/type-bundle.oembed","provider":"WILL WYATT CONCEPT","version":"1.0","type":"link"}