{"title":"Iles Formula","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA breath of fresh air in an over-saturated haircare market, Iles Formula is where Minimalism meets Maximum Performance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss, in addition to phenomenally nurturing all hair types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of the formulas.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"shampoo-haute-performance","title":"SHAMPOO HAUTE PERFORMANCE","description":"\u003cp\u003eExperience \u003cspan\u003elusciously silky,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eclean hair with our Shampoo Haute Performance.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eSuitable for all ages + hair types, color safe and phenomenal on extension hair, this award-winning formula immediately detangles, adds root volume, and evens out porosity. Clinically proven to stop hair breakage, our shampoo delivers visible bounce and luster from the first use, leaving your hair soft and manageable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":50377425649984,"sku":"","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Screenshot2025-03-09at7.12.18AM.png?v=1741518780"},{"product_id":"conditioner-haute-performance","title":"CONDITIONER HAUTE PERFORMANCE","description":"\u003cp\u003e\u003cem\u003eStep 2: Repair\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTransform your hair with the Conditioner Haute Performance. Designed for all ages + hair types, this luxurious conditioner instantly repairs and immediately transforms even the most damaged, dry, straw-like hair to sumptuous, lustrous texture. Ideal for color-treated and chemically treated hair, this weightless conditioner ensures your hair remains healthy and vibrant.\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":50377426633024,"sku":"","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Screenshot2025-03-09at7.14.02AM.png?v=1741518882"},{"product_id":"finishing-serum-haute-performance","title":"FINISHING SERUM HAUTE PERFORMANCE","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"Step 3: Protect\\n\\nAchieve flawless hair with the Finishing Serum Haute Performance. Perfect for all hair types, this serum provides protection, manageability, and a silky finish. It combats frizz, repairs split ends, and protects your hair from heat and environmental damage, ensuring your hair stays healthy and vibrant.\\n\"}' data-sheets-userformat='{\"2\":769,\"3\":{\"1\":0},\"11\":4,\"12\":0}'\u003e\u003cem\u003eStep 3: Protect\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eAchieve flawless hair with the Finishing Serum Haute Performance. Perfect for all ages + hair types, this cult product is a protective styling formula (heated tools + UV + Color Fade + Humidity). It delivers an organic memory and spun silk suppleness without weighing the hair down.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":50377427878208,"sku":"","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Screenshot2025-03-09at7.16.20AM.png?v=1741519038"},{"product_id":"hair-mask-haute-performance","title":"HAIR MASK HAUTE PERFORMANCE","description":"\u003cp\u003e\u003cem\u003eNourish + Strengthen\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIndulge your hair and scalp with our Hair Mask Haute Performance, a weightless cocktail of vitamins for the hair + scalp. Suitable for all ages + hair types, this color-safe mask strengthens, nourishes, and delivers extra suppleness to your hair, leaving it luxuriously soft and manageable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":50377428631872,"sku":"","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Screenshot_2025-03-09_at_7.18.41_AM.png?v=1741519198"},{"product_id":"signature-collection","title":"SIGNATURE COLLECTION","description":"\u003cp\u003e\u003cem\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"The Iles Formula Essentials For All Hair Types\"}' data-sheets-userformat='{\"2\":515,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"12\":0}'\u003eThe Iles Formula Essentials for All Hair Types\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstantly transform your hair with the Iles Formula Signature Collection, the 3-step method designed to cleanse, repair and protect every hair type. Clinically proven to stop and prevent hair breakage, delivering sumptuous, lustrous, nurtured texture. Excellent on virgin hair, phenomenal on problematic hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":50377428828480,"sku":"","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Signature_Collection_1800x18001_2ae2ddb6-6a89-41ca-b4d5-d5137589f563.webp?v=1741519302"}],"url":"https:\/\/www.willwyattconcept.com\/collections\/iles-formula\/type-hair-care.oembed","provider":"WILL WYATT CONCEPT","version":"1.0","type":"link"}