{"title":"Nutritive","description":"\u003cp\u003eFor dry, thirsty hair that needs daily nourishment. The \u003cstrong\u003eNutritive\u003c\/strong\u003e ritual hydrates, detangles, and feeds the hair fiber from the first wash to overnight repair.\u003c\/p\u003e\u003ch3\u003eSTEP 1: NOURISH\u003c\/h3\u003e\u003cp\u003eCleanse with \u003cstrong\u003eBain Satin\u003c\/strong\u003e, a gentle nourishing shampoo for daily use.\u003c\/p\u003e\u003ch3\u003eSTEP 2: DETANGLE\u003c\/h3\u003e\u003cp\u003eFollow with \u003cstrong\u003eLait Vital\u003c\/strong\u003e, a lightweight conditioner for fine to normal hair.\u003c\/p\u003e\u003ch3\u003eSTEP 3: TREAT\u003c\/h3\u003e\u003cp\u003eWeekly, deep-treat with \u003cstrong\u003eMasquintense\u003c\/strong\u003e for soft, hydrated hair. For daily heat styling, layer \u003cstrong\u003eNectar Thermique\u003c\/strong\u003e heat-protecting cream.\u003c\/p\u003e","products":[{"product_id":"masquintense-riche-hair-mask","title":"Masquintense Riche Hair Mask","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA nourishing, ultra-concentrated rich hair mask, that deeply nourishes \u0026amp; strengthens very dry hair, medium to thick. Formulated with plant-based proteins and niacinamide, this indulgent formula provides +89% conditioning**, making the hair easy to comb and detangle, as well as +98% stronger hair**, +116% shine* and reducing frizz.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633600540992,"sku":"SQ9037748","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-masquintense-riche-hair-mask.jpg?v=1716131814"},{"product_id":"lait-vital-conditioner","title":"Lait Vital Conditioner","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA high nutrition ultra-light detangling conditioner that deeply hydrates dry hair fine to medium. Formulated with plant-based proteins and niacinamide, this creamy formula provides +85% conditioning**, making the hair easy to comb and detangle, as well as +99% strength** and +116% shine\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633601687872,"sku":"SQ3677790","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-lait-vital-hydrating-conditioner.jpg?v=1716131821"},{"product_id":"nectar-thermique-heat-protectant","title":"Nectar Thermique Heat Protectant","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA beautifying anti-frizz heat protecting leave-in cream that nourishes the hair to provide more strength and hair manageability for dry hair, medium to thick. Formulated with plant-based proteins and niacinamide, this creamy formula protects from heat up to 450°F and provides +79% deep conditioning**, making the hair easy to comb and detangle, as well as -85% less frizz** and +97% stronger hair**. After each use, hair regains suppleness, instant softness and shine.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633602605376,"sku":"SQ4057319","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-nectar-thermique-heat-protectant.jpg?v=1716131828"},{"product_id":"8h-magic-night-hair-serum","title":"8h Magic Night Hair Serum","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA magical overnight nourishing leave-in hair serum that provides 8 hours of overnight nourishment* for sublime morning hair: soft \u0026amp; easy to style. Formulated with plant-based proteins and niacinamide, this luxurious cream protects from pillow friction, providing -84% less frizz** and +98% strength\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633604112704,"sku":"SQ8904382","price":59.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-8hr-magic-night-hair-serum-benefits.jpg?v=1716131835"},{"product_id":"nutri-supplement-split-ends-hair-serum","title":"Nutri-Supplement Split Ends Hair Serum","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA high nutrition ultra-sealing split ends concentrate, powered by a vitamin-in-oil blend, that provides 2X less split ends and instant smoothness. This intensely nourishing oil also helps prevent and reduce split ends by providing +99% stronger hair** and +81% shine\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633604899136,"sku":"SQ3162067","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-nutri-supplement-split-ends-hair-serum.jpg?v=1716131841"},{"product_id":"nutri-supplement-scalp-serum","title":"Nutri-Supplement Scalp Serum","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA luxurious milky fast absorbing formula with a vitamin blend and niacinamide to moisturize dry scalp for immediate comfort, leaving the scalp healthy and refreshed.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633605718336,"sku":"SQ2521770","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-nutri-supplement-scalp-serum.jpg?v=1716131847"},{"product_id":"lotion-thermique-sublimatrice-heat-protectant","title":"Lotion Thermique Sublimatrice Heat Protectant","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA light milky heat protecting leave-in mist that revitalizes the hair by providing more strength, elasticity and nourishment for dry hair, fine to medium. Formulated with plant-based proteins and niacinamide, this lightweight mist protects from heat up to 450°F and provides +82% deep conditioning*, making the hair easy to comb and detangle, as well as -98% less breakage*. This treatment also reduces frizz and flyaways while giving hair instant suppleness, radiant shine and satin touch.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633606897984,"sku":"SQ1622438","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-lotion-thermique-heat-protectant-in-hand.jpg?v=1716131853"},{"product_id":"bain-satin-shampoo","title":"Bain Satin Shampoo","description":"\u003cp class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA hydrating shampoo that cleanses and replenishes normal to dry hair. Formulated with plant-based proteins and niacinamide, this lightweight formula conditions* and detangles hair while boosting shine by +90%\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633634652480,"sku":"SQ0880176","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-bain-satin-shampoo.jpg?v=1716132046"},{"product_id":"bain-satin-riche-shampoo","title":"Bain Satin Riche Shampoo","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA high nutrition rich shampoo that cleanses and deeply replenishes dry to very dry hair. Formulated with plant-based proteins and niacinamide, this nourishing formula detangles and conditions* the hair while adding +77% strength* and boosting shine by +85%\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633635438912,"sku":"SQ3333966","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/Kerastase-Nutritive-bain-satin-riche-shampoo.jpg?v=1716132051"},{"product_id":"masquintense-hair-mask","title":"Masquintense Hair Mask","description":"\u003cp class=\"\" style=\"white-space:pre-wrap;\"\u003e\u003cem\u003eA nourishing, ultra-concentrated hair mask, deeply nourishes \u0026amp; strengthens very dry hair, fine to medium. Formulated with plant-based proteins and niacinamide, this luxurious formula provides +89% conditioning**, making the hair easy to comb and detangle, as well as +96% stronger hair** and +79% shine\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48633635995968,"sku":"SQ0605481","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-masquintense-hair-mask.jpg?v=1716132057"},{"product_id":"nutritive-nectar-thermique-heat-protecting-cream","title":"Nutritive Nectar Thermique Heat Protecting Cream","description":"\u003cp\u003eDiscover the nourishing power of Kérastase’s Nutritive Nectar Thermique, available exclusively at Will Wyatt Concept. This salon-authentic heat protectant cream is designed to shield thick, dry hair from heat damage while providing deep nourishment and manageability. Experience the luxury of authentic Kérastase haircare that delivers visibly healthier, shinier hair with every use.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eHeat protecting cream for thick, dry hair. Leave-in treatment to nourish \u0026amp; deeply condition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"spray-de-force-epaississant-thickening-spray\" data-bv-redirect-url=\"\/collections\/genesis-homme\/spray-de-force-epaississant-thickening-spray.html\" data-analytics='{\"label\":\"genesis homme spray de force epaississant thickening spray::3474637077501\"}' data-component-id=\"l_y4bqf6tpgbg\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eA beautifying anti-frizz heat protecting leave-in cream that nourishes the hair to provide more strength and hair manageability for dry hair, medium to thick. Formulated with plant-based proteins and niacinamide, this creamy formula protects from heat up to 450°F and provides +79% deep conditioning**, making the hair easy to comb and detangle, as well as -85% less frizz** and +97% stronger hair**. After each use, hair regains suppleness, instant softness and shine.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__title\"\u003ePlant-Based Proteins\u003c\/p\u003e\n\u003cp class=\"c-content-tile__description\"\u003eTo nourish hair with essential nutrients \u0026amp; help retain moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"c-content-tile__title\"\u003eNiacinamide (Vitamin B3)\u003c\/p\u003e\n\u003cp class=\"c-content-tile__description\"\u003eStrengthens hair fiber \u0026amp; locks-in nutriments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping on all orders and shop with confidence knowing you’re purchasing 100% authentic, salon-quality Kérastase products from Will Wyatt Concept.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876033196352,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-nectar-thermique-heat-protectant.webp?v=1785228585"},{"product_id":"nutritive-lotion-thermique-heat-protecting-spray","title":"Nutritive Lotion Thermique Heat Protecting Spray","description":"\u003cp\u003eDiscover the nourishing power of Kérastase's Nutritive Lotion Thermique Heat Protecting Spray, available at Will Wyatt Concept. This salon-authentic, lightweight heat protectant spray helps shield fine and dry hair from heat styling damage while delivering essential nourishment for a healthy, radiant look. Experience the ultimate luxury in haircare with our 100% authentic products backed by free U.S. shipping.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eHeat protecting spray for fine, dry hair. Lightweight leave-in to nourish and detangle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"bain-satin-shampoo\" data-bv-redirect-url=\"\/collections\/nutritive\/bain-satin-shampoo.html\" data-analytics='{\"label\":\"nutritive bain satin shampoo::3474637154912\"}' data-component-id=\"l_4czlq8tf9vt\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"spray-de-force-epaississant-thickening-spray\" data-bv-redirect-url=\"\/collections\/genesis-homme\/spray-de-force-epaississant-thickening-spray.html\" data-analytics='{\"label\":\"genesis homme spray de force epaississant thickening spray::3474637077501\"}' data-component-id=\"l_y4bqf6tpgbg\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eA light milky heat protecting leave-in mist that revitalizes the hair by providing more strength, elasticity and nourishment for dry hair, fine to medium. Formulated with plant-based proteins and niacinamide, this lightweight mist protects from heat up to 450°F and provides +82% deep conditioning*, making the hair easy to comb and detangle, as well as -98% less breakage*. This treatment also reduces frizz and flyaways while giving hair instant suppleness, radiant shine and satin touch. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product-main__rating h-margin-bottom-0\"\u003e\n\u003cdiv data-bv-show=\"rating_summary\" data-component=\"product\/BazaarvoiceRatingsSummary\" data-bv-productid=\"fondant-hydratation-essentielle-conditioner\" data-bv-redirect-url=\"\/collections\/curl-manifesto\/fondant-hydratation-essentielle-conditioner.html\" data-analytics='{\"label\":\"curl manifesto fondant hydratation essentielle conditioner::3474636968787\"}' data-component-id=\"l_9fomlrxpzl\" data-bv-ready=\"true\"\u003e\n\u003cdiv class=\"bv_main_container\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-small-9\"\u003e\n\u003cp class=\"c-content-tile__title\"\u003ePlant-Based Proteins\u003c\/p\u003e\n\u003cp class=\"c-content-tile__description\"\u003eTo nourish hair with essential nutrients \u0026amp; help retain moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"c-content-tile__title\"\u003eNiacinamide (Vitamin B3)\u003c\/p\u003e\n\u003cp class=\"c-content-tile__description\"\u003eStrengthens hair fiber \u0026amp; locks-in nutriments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eEnjoy free U.S. shipping and guaranteed authentic Kérastase products only at Will Wyatt Concept, your premier destination for luxury haircare.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876033229120,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-lotion-thermique-heat-protectant-in-hand.webp?v=1785228586"},{"product_id":"nutritive-nourish-trio","title":"Nutritive Nourish Trio","description":"\u003cp\u003eFor dry, thirsty hair that needs daily nourishment. Three Nutritive essentials that hydrate, detangle, and deeply feed the hair fiber.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBain Satin Nourishing Shampoo (250ml)\u003c\/strong\u003e — Gentle nourishment from the first wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLait Vital Lightweight Conditioner (200ml)\u003c\/strong\u003e — Light hydration for fine to normal hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMasquintense Nourishing Hair Mask (200ml)\u003c\/strong\u003e — Deep weekly treat for dry strands.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWash → condition daily → 1× weekly: Masquintense for 5-10 min.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBundle price $131 (save $23 versus buying components separately).\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAuthentic, authorized retail product.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52876034212160,"sku":"CER-BUN-NU-NOURISH","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/files\/kerastase-nutritive-nutri-supplement-scalp-serum_568e3317-253d-4a33-92d7-8b31db0027d5.webp?v=1785228602"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/5491\/1040\/collections\/nutritive.jpg?v=1785229143","url":"https:\/\/www.willwyattconcept.com\/collections\/nutritive\/type-treatment.oembed","provider":"WILL WYATT CONCEPT","version":"1.0","type":"link"}