Bright Blonde Essential Priming Serum

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

• Brightens, tones and eliminates brassiness
• Provides 450°F heat protection
• Helps to repair and strengthen over-processed, brittle hair
• Replenishes lost moisture to hydrate and restore softness to dry hair
• Smoothes the cuticle and helps to improve elasticity
• Enhances vibrancy for healthier looking hair
  
  

  Oribe Signature Complex

  Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin while protecting from the drying, damaging and color-depleting effects of the elements.

  Violet and Reflective Pearlized Pigments

  Correct brassiness, tone highlights and impart luminescent brightness and shine.

  Brightening Complex

  Lemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.

  Sodium Hyaluronate

  Absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.