Brazilian Keratin in Orlando | Will Wyatt

Orlando's Best Brazilian Keratin

If you have spent more than a few summers in Florida with curly, wavy, or frizz-prone hair, you have probably heard about Brazilian Keratin. Will Wyatt Concept is one of Central Florida's leading studios for authentic, formaldehyde-free Brazilian Keratin treatments — performed by a Brazilian-trained stylist using professional Brazilian formulas.

What is Brazilian Keratin?

Brazilian Keratin is a smoothing treatment that infuses keratin protein into the hair shaft and seals it with controlled heat. The result is hair that is dramatically smoother, easier to style, frizz-resistant in humidity, and visibly shinier. Unlike a relaxer, it does not break the hair's bonds — it conditions and seals them.

What to expect

  • Duration: 2.5–4 hours depending on length and density
  • Results: Visible smoothing and shine immediately; full set takes ~72 hours after rinse
  • Longevity: 3–5 months with proper aftercare and a sulfate-free home-care system
  • Aftercare: Sulfate-free shampoo, no heavy products for 72 hours, no tight ponytails or clips that crease the hair for the first 3 days

Safe Formulas Only

We exclusively use formaldehyde-free, professional-grade Brazilian formulas — the same family of products used in high-end salons in São Paulo and Rio. We never use the cheap formaldehyde-based smoothing treatments that flooded the U.S. market in the 2010s. If a salon offers a 30-minute "Brazilian" for $99, they are not using what we use.

Brazilian Keratin with Extensions

Yes — we routinely perform Brazilian Keratin alongside Veiled Bead Extensions, hand-tied wefts, and tape-ins. Will is one of the few Orlando stylists trained to safely smooth extensions without damaging the attachment.

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