Brazilian Keratin in Orlando | Will Wyatt

The Service

Brazilian Keratin

Will's Brazilian-trained smoothing system eliminates frizz and cuts styling time — leaving hair sleek, healthy, and effortless for months.

  • Consultation
  • Brazilian smoothing system
  • Frizz eliminated, shine restored
  • Lasts months between visits
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The Ritual

What to expect

01

Consult

We discuss your goals and map the perfect approach for your hair, tone, and lifestyle.

02

Design

Will hand-selects the technique and formula bespoke to you.

03

Create

The transformation — performed with premium products and twenty years of mastery.

04

Aftercare

You leave with a tailored maintenance plan to keep it flawless between visits.

Orlando's Best Brazilian Keratin

If you have spent more than a few summers in Florida with curly, wavy, or frizz-prone hair, you have probably heard about Brazilian Keratin. Will Wyatt Concept is one of Central Florida's leading studios for authentic, formaldehyde-free Brazilian Keratin treatments — performed by a Brazilian-trained stylist using professional Brazilian formulas.

What is Brazilian Keratin?

Brazilian Keratin is a smoothing treatment that infuses keratin protein into the hair shaft and seals it with controlled heat. The result is hair that is dramatically smoother, easier to style, frizz-resistant in humidity, and visibly shinier. Unlike a relaxer, it does not break the hair's bonds — it conditions and seals them.

What to expect

  • Duration: 2.5–4 hours depending on length and density
  • Results: Visible smoothing and shine immediately; full set takes ~72 hours after rinse
  • Longevity: 3–5 months with proper aftercare and a sulfate-free home-care system
  • Aftercare: Sulfate-free shampoo, no heavy products for 72 hours, no tight ponytails or clips that crease the hair for the first 3 days

Safe Formulas Only

We exclusively use formaldehyde-free, professional-grade Brazilian formulas — the same family of products used in high-end salons in São Paulo and Rio. We never use the cheap formaldehyde-based smoothing treatments that flooded the U.S. market in the 2010s. If a salon offers a 30-minute "Brazilian" for $99, they are not using what we use.

Brazilian Keratin with Extensions

Yes — we routinely perform Brazilian Keratin alongside Veiled Bead Extensions, hand-tied wefts, and tape-ins. Will is one of the few Orlando stylists trained to safely smooth extensions without damaging the attachment.

Book a Smoothing Consultation


Brazilian Keratin — Service Menu

Pricing varies by hair length, density, and condition. All Brazilian Keratin services include a complimentary consultation, professional-grade formula application, and post-treatment styling.

Short Hair (above shoulders) $TBD
Medium Hair (shoulder length) $TBD
Long Hair (mid-back) $TBD
Extra Long Hair / Extensions $TBD
Brazilian Keratin Touch-Up $TBD

Final pricing is confirmed at consultation based on your hair’s length, thickness, and condition.

Your Transformation Starts Here

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No obligation. No pressure. Just an honest conversation about what's possible for your hair.