Privacy Policy
Last updated: 4/21/2025

This Privacy Policy describes how Will Wyatt Concept (“we” or “us”) collects, uses, and shares your personal information when you use our website https://www.willwyattconcept.com (the “Site”).

Topics:

• Personal information we collect
• How we use your personal information
• How we share your personal information
• How we store your data
• Email marketing
• Behavioral advertising
• Your data protection rights
• Third party websites
• Changes
• Complaints
• Contact us

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the web pages or products you view, the websites or search terms that referred you, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device that often include an anonymous unique identifier. To learn more, visit www.allaboutcookies.org.
• Log files: Track actions on the Site, collecting data such as IP address, browser type, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels: Electronic files that help track how you navigate the Site.

We use Device Information for:

• Functionality: To recognize you and your preferences.
• Advertising: To gather data on your visit and engagement with the Site.

You may disable cookies in your browser, but some features of our Site may not function as intended. We do not modify our data collection when we see a "Do Not Track" signal.

We also collect data that you provide directly to us — referred to as “Provided Information.” This may occur when you:

• Register online, submit a form, or place an order
• Schedule an appointment
• Voluntarily complete surveys or give feedback via email or on the Site

Provided Information may include:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment information (credit card details, etc.)

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Provided Information.

How We Use Your Personal Information

We use Provided Information to:

• Process and fulfill orders
• Manage your appointments
• Communicate with you
• Prevent fraud and manage risk
• Provide information about products, services, or promotions (based on your preferences)

We use Device Information to:

• Monitor traffic and behavior on the Site
• Improve our marketing efforts and user experience
• Detect and prevent fraudulent activity

How We Share Your Personal Information

We do not sell or share your personally identifiable information or mobile details with third parties for marketing or promotional purposes.

We may share your information under the following circumstances:

• Business Operations: With trusted service providers (e.g., payment processors, CRM systems, website platforms) to fulfill essential business functions.
• Legal Requirements: If required by law or to comply with a valid legal process.
• Business Transfers: If we are involved in a merger or acquisition, your information may be transferred — but it will remain protected.

How We Store Your Data

We securely store your data using industry-leading platforms, including Squarespace and integrated third-party services that comply with modern security standards.

While we use best practices to secure your information, no method of transmission over the internet or electronic storage is 100% secure. You submit your data at your own risk.

We retain your information unless you request its deletion.

Email Marketing

By making a purchase, scheduling an appointment, or opting in through a form, you consent to receive marketing emails from Will Wyatt Concept.

These emails may include newsletters, promotions, service updates, and class announcements.

You may unsubscribe at any time using the link in our emails. Please note that doing so may limit your ability to receive updates, appointment reminders, or promotional offers.

SMS Consent & Disclosure

By providing your mobile number on this Site, you agree to receive SMS/text messages from Will Wyatt Concept related to:

• Appointment confirmations and reminders
• Updates about services or orders
• Exclusive promotions (if opted in)
• Hair education opportunities

Message frequency may vary. Message & data rates may apply.
To opt out, reply STOP or UNSUBSCRIBE at any time.
To receive help, reply HELP or contact us directly.

We do not require SMS consent as a condition of purchase. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

Behavioral Advertising

We use your Personal Information to serve targeted ads and marketing content based on your interests. For more on how targeted ads work, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of personalized advertising at:

• Facebook
• Google
• Bing

Or use the Digital Advertising Alliance’s opt-out portal.

Your Data Protection Rights

If you are a resident of the European Economic Area (EEA), you have the right to:

• Access your personal data
• Correct or delete your data
• Object to or restrict processing
• Request a copy of your data transferred to another organization

To exercise any of these rights, please contact us using the information below. Please note that your data may be transferred to the United States.

Third-Party Websites

This Privacy Policy applies only to this Site. We are not responsible for the privacy practices of third-party websites linked from our site. We encourage you to review their privacy policies.

Changes

We may update this Privacy Policy as our business evolves or as legal requirements change. Updates will be posted here with a new “Last Updated” date.

Complaints

If you have a concern about how we handle your Personal Information, please contact us first. EU residents may also file a complaint with your local data protection authority.

Contact Us

Email us: info@willwyattconcept.com
Call us: (407) 815-3400
Write to us: 3300 South Hiawassee Road, Suite 102, Orlando, FL 32835