Privacy Policy | Will Wyatt Concept Orlando

Updated 2026-05-11

Privacy Policy

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Your trust is the foundation of every appointment we book. This policy explains exactly what we collect, why, and how it stays safe.

1. Information We Collect

We collect personal information you provide directly to us, including:

• Contact details — name, email address, phone number, and mailing address.
• Appointment information — service preferences, hair history, allergies you choose to disclose, and consultation notes. Appointments are scheduled through Square Appointments.
• Payment information — service appointments are billed through Square Appointments; retail product orders placed on this website are processed through Shopify Payments and (where applicable) Affirm. We do not store full credit card numbers on our systems — they are handled directly by these payment processors.
• Communications — messages you send through forms, email, SMS, or social media.

We also automatically collect certain technical information when you visit the Site, including IP address, browser type, pages viewed, and referring URLs, through Shopify's analytics and cookies.

2. How We Use Your Information

• Schedule, confirm, and provide salon services and product orders
• Process payments and prevent fraud
• Send appointment reminders and order updates
• Respond to customer service inquiries
• With your consent, send marketing communications about new services, products, classes, and offers
• Improve the Site, our services, and our marketing
• Comply with legal obligations

3. Sharing of Personal Information

We share personal information with service providers who perform services on our behalf:

• Square Appointments — appointment scheduling, service payments, customer profile management
• Shopify — e-commerce platform for retail product orders, including hosting, analytics, and order fulfillment
• Shopify Payments — payment processing for retail product orders
• Affirm — financing for qualifying retail purchases
• Klaviyo — email and SMS marketing
• Google — analytics and reviews

We require these providers to protect your information and to use it only for the purpose we have engaged them.

We do not sell personal information to third parties. We may disclose personal information when required by law, to protect our rights, or in connection with a business transfer.

4. Marketing Communications

You can opt out of marketing emails at any time by clicking "unsubscribe" in any email, or by replying STOP to a marketing text message. You will continue to receive transactional messages related to your appointments and orders.

5. Cookies & Tracking

The Site uses cookies and similar technologies to function and to measure performance. You can manage cookies through your browser settings.

6. Your Rights

Depending on where you live, you may have rights to access, correct, delete, or restrict our use of your personal information. To make a request, contact us at info@willwyattconcept.com.

7. Data Retention

We retain personal information for as long as needed to provide services, comply with legal obligations, and resolve disputes — and no longer than necessary for those purposes.

8. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date will reflect the most recent revision.